Released on = January 18, 2007, 10:00 am

Press Release Author = Synchronica

Industry = Software

Press Release Summary = Synchronica CEO Carsten Brinkschulte offers his opinions on
what will be hot in 2007.

Press Release Body = Tunbridge Wells, January 18, 2007. - 2007 will be the year when
both mobile email and back-up and restore for mobile devices come of age for the
mass market. We will see mobile email taking off in the consumer space, due to the
advent of industry standards, lower cost devices and falling service plan costs. And
we will also see consumers paying service providers an additional monthly fee to
insure their mobile phone\'s address book against loss or theft.

Mobile eMail for the Masses

Until now, mobile email has been mainly limited to the approximately six million
BlackBerry subscribers worldwide who can afford to buy an expensive device and are
willing to accept a costly data plan. But there have been strong signs over the
course of the last year that the age of mobile email for the masses is almost upon
us. The combination of industry standard adoption, lower cost devices and affordable
service plans is set to make mobile email for the mass market a reality in 2007.

One or both of the two complementary mobile data synchronization industry standards
- Push IMAP and SyncML - have been adopted by all the major device manufacturers and
middleware vendors in 2006, which sets the scene for standards-based push email
between heterogeneous mobile devices. There have also been some innovative, low cost
devices launched in the last six months, such as IXI Mobile\'s OGO, which has been
designed from the ground up for mobile messaging.

With such a wealth of mass market devices that support mobile email now available,
the time is right for mobile email pricing plans to fall, to attract more customers.
And as customer numbers increase, we will see mobile email start to replace text
messages, becoming the next generation SMS. Interestingly, SMS messages are
relatively expensive when compared on a \'per character\' basis to alternative forms
of messaging such as mobile email, so data tariffs per character for mobile email
should not prove prohibitive to even the most cost-conscious of mobile phones users.

Back-up and Restore for the Masses

We also expect to see a surge in demand from consumers for a back-up and restore
facility for their mobile devices in 2007. Already back in 2004 the research group
Zelos found that 15 % of mobile subscribers expressed a strong need for a mechanism
to back up contact data. This is because consumers - and particularly the MySpace
generation - depend increasingly on their mobile devices as the primary repository
for vital information such as phones numbers and addresses.

In this scenario, if a person\'s phone is lost or stolen, all his or her friends\' and
family\'s contact details disappear with it. For this fast-growing section of
society, it is the information on the phone, rather than the phone itself, which is
of value to them.

We will therefore see an increase in demand for a low-cost facility from service
providers - a kind of insurance policy for your contact information - which will
allow consumers to back-up and restore their contacts information over the air. As
well as providing a safety net for consumers who lose their phones, a back-up and
restore service also makes upgrading to a new phone easier. Customers simply use the
back-up and restore facility to transfer their contact information and saved SMS
messages over the air to their new phone.

Conclusion

In summary, 2007 will see the mass market benefiting from recent advances in data
synchronization and messaging. Mobile email will start to replace some of the
billions of SMS messages that get sent every month by consumers and more service
providers will begin to offer their subscribers a robust over-the-air back-up and
restore facility for their contacts information.

More about Carsten Brinkschulte, CEO Synchronica plc: http://syncml.notlong.com

About Synchronica

Synchronica develops and markets synchronization and device management solutions for
service providers, operators, device manufacturers, and enterprises. Its product
portfolio ranges from data synchronization (OMA DS) to device management (OMA DM)
and firmware update over the air (FUMO / FOTA). Synchronica has a strong track
record in the mobile industry including several live carrier-grade installations.
Products include the SyncML DM Server which enables operators and device
manufacturers to build automated customer-care systems and the award-winning SyncML
Gateway which enables seamless synchronization of corporate data including Push
eMail using OMA DS and Push IMAP. Its latest offering, Mobile Manager, enables
mobile operators and application service providers (ASPs) to offer mobile device
management as a hosted solution to enterprise customers. Headquartered in the UK
with offices in Germany (Berlin), USA (Reston and Seattle) and Asia (Hong Kong).
Synchronica plc is a public company listed on the London Stock Exchange (AIM:SYNC).
More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
nicole.meissner@synchronica.com

Web Site = http://www.synchronica.com

Contact Details = Synchronica plc
Mount Pleasant House
Lonsdale Gardens
Royal Tunbridge Wells
TN1 1NY
United Kingdom

Tel.: +44 870 606 5550
Fax: +44 870 606 5045
info@synchronica.com